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Monica de Beer

Monica de Beer has dabbled in various crafts from a young age – fabric painting, scrapbooking, mosaic, needlework, crochet, weaving and knitting. Notwithstanding her passion for the arts, she qualified as a Chartered Accountant. She bid her corporate career farewell after the birth of her children to answer to her creative muse on a full time basis.

Her passion is to inspire kids to become involved in crafts from a young age. The inspiration for her company, Sugarbloom Studio (Pty) Ltd, comes from her two young daughters, with the Kidazzle™ brand focusing on children’s crafts. The Kidazzle™ Kids Craft Club exposes kids all over South Africa, to a variety of crafts in a way that is convenient and affordable to parents. Kidazzle™ also distributes creative activity kits to restaurants and hotels. Monica is married and lives in Paarl.

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