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Simone Balman

Simone Balman owned and ran an online mosaic supplies store and had produced several craft pattern eBooks before deciding to focus on baking and sweet making.

She has been an amateur baker for a number of years and produces cakes and baked goods on request for friends and work colleagues on a regular basis. Her baked goods and candy have become so popular that she registered the Cape Cake & Candy Company, now also supplying corporates. She is a member of the South African Cake Decorator’s Guild. She discovered the world of sweets and candies when commissioned to make an obscene amount of branded lollipops for a corporate. Sweet Memories is the result of much experimenting, fun and creative flair. Simone’s first book, Cupcakes with a kick, is hugely popular both locally and internationally.

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